We're taking the main stage at Search Summit US this year — and we're not bringing a sales deck. Our Head of Paid Search is sharing the exact creative-testing system we run across client accounts: how we generate angles, how we score them, and how we decide what scales.
What the talk covers
Forty minutes, three frameworks, zero fluff. You'll leave with the weekly testing cadence our studio uses, the spreadsheet we score variants with, and the kill criteria that keep budgets away from tired creative.
- The angle bank: building 30 testable hooks from one offer.
- Margin-based bidding: why we bid to profit, not to position.
- Creative half-life: reading fatigue before performance falls off.
Why conferences still matter
Ad platforms change weekly; hallway conversations are still the fastest way to learn what's actually working. Every tactic in this talk survived contact with real client budgets before it earned a slide.
Can't make it? Get the notes
We'll publish the slides and the testing template here after the event. Better yet, tell us your goals and we'll walk your team through the system on a call — free, no pitch attached.