Reachlane Ads
Cart Get A Proposal
Home  /  Our Work  /  Bolster

Bolster: from rising bids to a growth engine

An eCommerce brand whose search costs kept climbing while conversion stood still. We rebuilt the account around intent and margin — and turned shopping into their most profitable channel.

Bolster paid search and shopping performance dashboards
The challenge

Spend up, sales flat

Bolster's account had grown by accretion: five years of campaigns, overlapping keywords, and one catch-all shopping campaign. Bestsellers competed with clearance stock for the same bids, and nobody could say which queries actually made money.

The approach

Structure follows margin

We segmented the catalog by margin tier, rebuilt search around tightly themed intents, and split shopping into hero, core and long-tail campaigns with distinct targets. Fresh creative rolled weekly; losers were cut on a fixed cadence.

Gallery

Inside the engagement

Keyword and bid worksheets from the Bolster rebuild Media buyer monitoring Bolster campaigns live
Deliverables
  • Full account rebuild across search, shopping and remarketing.
  • Margin-tiered feed optimization for the whole catalog.
  • Weekly creative batches with structured test reads.
Outcome
  • Shopping became the brand's most efficient acquisition channel.
  • Wasted query spend cut within the first optimization cycle.
  • A dashboard the founders open every morning without us.
Related work