EnvyTheme: a paid-media launch buyers loved

Great product, no audience

EnvyTheme's bundle had forty templates and zero momentum. Paid search chased generic terms, social posted whenever someone remembered, and trial signups never saw a follow-up ad. Launch week needed an audience — and a funnel to convert it.

Prospect, retarget, capture

We positioned the bundle around outcomes — launch faster, look funded — then built paid social prospecting, video-view retargeting and search capture around that single promise. Every ad pointed at live demos, not PDFs.

• Launch narrative, demo scripts and a 90-day content calendar.
• Search and social campaigns aimed at buyer-intent queries.
• Template gallery pages rewritten to sell outcomes.

• A launch week that kept selling for quarters, not days.
• Organic demo traffic compounding from the content library.
• A repeatable launch playbook the team still runs.