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Shoponix: a full-funnel growth program

A starter-kit brand for new store owners, competing against giants with bigger budgets. We gave them sharper positioning, full-funnel media and creative velocity — and a measurement setup that proved it.

Shoponix full-funnel revenue analytics climbing quarter over quarter
The challenge

Outspent in every auction

Shoponix sold to first-time founders — the most contested audience in eCommerce software. Generic claims ("easy store builder") lost every auction to incumbents, and the funnel leaked between a good ad and a confusing signup flow.

The approach

Niche down, speed up

We repositioned around a niche — first-store founders — with creative that spoke their language. Search captured high-intent comparisons, social tested founder stories weekly, and landing tests removed signup friction step by step.

Gallery

Inside the engagement

Media planning workshop for the Shoponix program Shoponix bid and budget pacing reviewed on a laptop
Deliverables
  • Niche positioning and a message house for the whole funnel.
  • Search, social and lifecycle campaigns under one target.
  • Landing test roadmap with weekly experiment reviews.
Outcome
  • A brand first-time founders recognize and ask for by name.
  • Acquisition costs trending down as creative learnings compound.
  • An in-house team trained to run the playbook solo.
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